Fundraising Dashboard
For LaunchGood
Shipped March 2024 (beta)
Team
Javeria O. (Product Manager)
Umar S. (Manager)
In September 2023, LaunchGood celebrated its 10th birthday. What had begun as a platform designed to help creators and entrepreneurs raise funds for their creative endeavors had grown into a crowdfunding behemoth trusted by major players in the charity sector, from United Nations agencies, such as UNDP and UNRWA, to Islamic Relief. Even as the platform achieved major milestones, raising over half a billion dollars from 1.5 million donors, an urgent pain point became clear: the product just wasn't designed for its most active users.
In September 2023, LaunchGood celebrated its 10th birthday. What had begun as a platform designed to help creators and entrepreneurs raise funds for their creative endeavors had grown into a crowdfunding behemoth trusted by major players in the charity sector, from United Nations agencies, such as UNDP and UNRWA, to Islamic Relief. Even as the platform achieved major milestones, raising over half a billion dollars from 1.5 million donors, an urgent pain point became clear: the product just wasn't designed for its most active users.
In September 2023, LaunchGood celebrated its 10th birthday. What had begun as a platform designed to help creators and entrepreneurs raise funds for their creative endeavors had grown into a crowdfunding behemoth trusted by major players in the charity sector, from United Nations agencies, such as UNDP and UNRWA, to Islamic Relief. Even as the platform achieved major milestones, raising over half a billion dollars from 1.5 million donors, an urgent pain point became clear: the product just wasn't designed for its most active users.
While LaunchGood had found product-market fit with large charities and nonprofits, the product had a long way to go to catch up: it was designed primarily for individuals looking to fundraise for small projects, not worldwide charities fundraising for multi-million dollar initiatives that impact millions of people. That meant that important analytics and financial records were only available at the level of an individual fundraiser, and not across the entire organization.
While LaunchGood had found product-market fit with large charities and nonprofits, the product had a long way to go to catch up: it was designed primarily for individuals looking to fundraise for small projects, not worldwide charities fundraising for multi-million dollar initiatives that impact millions of people. That meant that important analytics and financial records were only available at the level of an individual fundraiser, and not across the entire organization.
While LaunchGood had found product-market fit with large charities and nonprofits, the product had a long way to go to catch up: it was designed primarily for individuals looking to fundraise for small projects, not worldwide charities fundraising for multi-million dollar initiatives that impact millions of people. That meant that important analytics and financial records were only available at the level of an individual fundraiser, and not across the entire organization.
Before: Limited financial and analytics data at the level of an individual fundraiser.
Before: Limited financial and analytics data at the level of an individual fundraiser.
Before: Limited financial and analytics data at the level of an individual fundraiser.
The development of Fundraising Dashboard marked a major shift in LaunchGood's product strategy: it was hyper-focused on the type of power user that unlocks major revenue opportunities for the business — fundraising managers at charities and non-profits.
The development of Fundraising Dashboard marked a major shift in LaunchGood's product strategy: it was hyper-focused on the type of power user that unlocks major revenue opportunities for the business — fundraising managers at charities and non-profits.
The development of Fundraising Dashboard marked a major shift in LaunchGood's product strategy: it was hyper-focused on the type of power user that unlocks major revenue opportunities for the business — fundraising managers at charities and non-profits.
As the sole/lead designer behind the experience, I was directly responsible for the ideation and execution of this major new release.
As the sole/lead designer behind the experience, I was directly responsible for the ideation and execution of this major new release.
As the sole/lead designer behind the experience, I was directly responsible for the ideation and execution of this major new release.
View fundraising performance at a glance.
View fundraising performance at a glance.
View fundraising performance at a glance.
A bird's eye view of all fundraising campaigns.
A bird's eye view of all fundraising campaigns.
A bird's eye view of all fundraising campaigns.
Payout reconciliation across all campaigns and track previous payouts.
Payout reconciliation across all campaigns and track previous payouts.
Payout reconciliation across all campaigns and track previous payouts.
As of April 2024, Fundraising Dashboard is currently in beta release, with many more features to come. However, early metrics are showing promising numbers.
As of April 2024, Fundraising Dashboard is currently in beta release, with many more features to come. However, early metrics are showing promising numbers.
As of April 2024, Fundraising Dashboard is currently in beta release, with many more features to come. However, early metrics are showing promising numbers.
Zaid Syed
April 26, 2024
Zaid Syed
April 26, 2024
Zaid Syed
April 26, 2024